Clothing is a basic human necessity that allows us to explore new places, perform our jobs, exercise and express ourselves. It makes sense to create clothing that is inclusive of all lifestyles and body types, particularly since 15% of the world’s population lives with a disability. This is why many footwear and apparel brands see the opportunity to deliver adaptive clothing that helps people with disabilities live comfortably.
Adaptive Clothing Requires Brands To Rethink Their Designs
Adaptive clothing allows people with disabilities and the elderly to maximize their lifestyles. Users don’t want to be defined by their disabilities, they want to get the most from their daily lives and this includes access to clothing that aligns to their needs without compromising on quality and style. The adaptive clothing market is expected to blossom to a $400 billion industry by 2026, indicating the great demand for these solutions and the opportunity for brands to build a strong relationship with their customers. Many brands have already begun to add adaptive clothing lines to bring this trend into the mainstream.
Adaptive clothing requires brands to rethink their traditional designs so that users have unlimited apparel choices. This requires designers to identify new ways to fasten shirts, pants and shoes that are easy to use for those with limited range of motion or dexterity. Another challenge is to create an end product that has little to no visual difference from traditional clothing. Brands need to procure new materials and solutions to align with these requirements.
VELCRO® Brand Products Help Designers Create Adaptive Clothing
VELCRO® Brand hook & loop fasteners can help designers improve their customers’ daily lives for a number of reasons. Traditional fasteners such as zippers, buttons or snaps require greater precision and dexterity to align and secure, but hook and loop has large mating zones and can be adjusted with ease.
Velcro Companies has worked with many footwear and apparel brands to develop soft, flexible closures specifically designed to adapt to various body types and movement while blending into the garment. For someone who has always wanted to wear blue jeans, but was restricted by mechanical fasteners, there is now an alternative to enable them to comfortably wear what they want. Many of these solutions can be seen at the Innovate virtual show, October 25 – 29.
VELCRO® Brand Products are Customizable Solutions that Brands can Trust
From fastening shoes to securing wearable accessories, VELCRO® Brand products have been trusted by footwear and apparel companies for decades to add value, functionality and style to their clothing lines. VELCRO® Brand fasteners are available in a variety of different shapes, profiles, colors and materials, including a new line of closures made with recycled content. Whatever your requirements are, we can work with your team to create a customized fastening solution that will help build a strong relationship between your brand and its customers.
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